Google Merchant Center Service helps to promote your online store in the Google search engine. In the article, we will tell how this tool works, describe the stages of its configuration and features of use. Namely, we will describe the settings for exporting the product catalog from our Product Catalog Export PRO module.
GMC is a platform on which a seller can upload product information from their store. In essence, it is a service that allows businesses to use additional opportunities for promotion - contextual advertising Google Ads and advertising campaigns Google Shopping.
To export your store product to GMC you need to create a feed file. A feed is a file that contains information about products on your site.
From this feed file, the search engine takes data to generate ads. The system itself decides whether to show ads or not, based on data from your feed. This file determines the relevance of your ads, so it's important that you comply with all Google requirements.
1. Go to the admin panel of Products Catalog (CSV, Excel, XML) Export PRO module and click «New Export»: